Privacy Policy

Privacy Notice
This Privacy Notice gives you an overview of how Bolingo processes your data. It applies to all websites, apps, and other benefits and services offered by Bolingo.

If you have a question regarding this Privacy Notice or data protection at Bolingo, you can email our Privacy Team by emailing Please also email our Privacy Team if you would like to request data access or deletion or exercise other data protection rights provided in Art. 15-22 GDPR, including withdrawal of consent to marketing, opt-out from a newsletter, etc. See the sections Which data protection rights do I have?

How to read these Privacy Notice: We offer you various options for reading this Privacy Notice. Firstly, you can find basic information in this section. Then we sorted this into topics and divided it into individual chapters. If you are already a “pro,” you can jump directly to individual chapters using the dropdown menu below.

We have prefixed each chapter with a short overview. This overview briefly summarizes the content of the chapter. If you just want a quick high-level overview of all data processing, it is advisable to read the outlines. If you want to familiarize yourself with the details, you can click on “more” under the relevant overview, after which the entire content of the chapter will display.

We have avoided cross-references wherever possible. That way, you get all information coherently explained, regardless of which chapter you are currently reading. If you read this Privacy Notice from start to finish, you may find that parts of the text are repeated. We were unable to avoid a few cross-references. For example, we summarized all country-specific data processing in a single chapter and always referred to this chapter when discussing country-specific data processing.

Which services and offers does this Privacy Notice apply to? Bolingo processes your data similarly for most of our services? This Privacy Notice, therefore, applies to all our European customers’ benefits and services. Whether we do this via a website, an app, in transactions, on the phone, at events, social networks, or other channels is true. For ease of comprehension, we use the term “services” to summarize this “normal case.”

There are, however, also exceptional services where we process your data differently or for particular purposes. It may be due to the nature of a service or country-specific requirements. When we are referring to these cases (that is, “deviations from the normal case”), we call them “service-specific” or “country-specific.”

Please note that any Bolingo iOS apps released after 10 June 2021 will not share any data with third parties for marketing purposes. If a particular app still offers features that involve data sharing with a third party for marketing purposes, your data will only be shared if you click “agree” on an iOS tracking prompt.

What you will learn in this Privacy Notice:

  • Which data Bolingo stores.
  • What do we do with this data, and why is it needed?
  • Which data protection rights and options do you have?
  • Which technologies and data do we use to personalize and coordinate our services to offer you a secure, simple, seamless, and individual shopping experience?
  • Which technologies and data do we use for advertising, including the tracking technologies we use?

1. Which data does Bolingo process?

Bolingo offers you a wide range of services you can use in many ways. Depending on whether you contact us online, by phone, or otherwise, and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you when you use our services or contact us, for example when you register and provide your name, email address, or address. However, we also receive the technical device and access data, which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our data analyses (e.g., within the framework of market research studies and customer evaluations). We may also receive data from third parties, such as credit rating agencies and payment service providers.

2. Why does Bolingo use my data?

Bolingo processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We generally only process your data for the purposes explained to you in this Privacy Notice or shared when we collect the data. These are mainly purchase processing and the provision, personalisation and development, and security of our services. We also use your data within the framework of the strict German and European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence, and deep learning), and market research, for the optimisation of business processes, the needs-based design of our services and personalized advertising.

3. Personalized services

The development and provision of personalized functionalities and services for you are our top priority. We offer you an individual shopping experience and a range tailored to your interests, regardless of location, time, and devices used. Therefore, processing your data to personalize our service is an integral part of Bolingo’s service.

4. Info on Websites and Apps

We use your data to provide access to the Bolingo websites and apps. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend primarily on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information and other information during shopping personalisation to improve our services and for personalized advertising.

5. Information About Social Media Fan Pages

Bolingo maintains social media profiles on the social networks Facebook and Instagram (so-called “fan pages”). We regularly publish and share content, offers, and product recommendations on our fan pages. The operators of the social networks record your usage behavior via cookies and similar technologies upon every interaction on our fan pages or other Facebook or Instagram websites. Fan page operators can view general statistics about fan page visitors’ interests and demographic characteristics (e.g., age, gender, region). When you use social networks, the nature, scope, and purposes of processing social network data are determined primarily by the social network operators.

6. Newsletter

We offer you various newsletter services, which include

  • Inspirational content such as updates on brands, trends, offers, sales, and categories;
  • Reminders, e.g., when an item on your wishlist is reduced in price, if items in your bag are forgotten or if you asked for a size reminder;
  • Surveys which, for example, seek to find out whether you liked the items you purchased;
  • Personalized recommendations of items we think you might like based on your previous orders and browsing behavior;
  • Updates from the influencers or brands that you may follow on our site.
  • If you sign up for newsletters, you will receive some of the newsletter services described above (depending on the scope of your subscription). There are also service-specific newsletters, which are integral components of a particular service.